I recently had the opportunity to help a friend of mine out with branding her newly started massage and yoga business, which makes me think of the importance of branding. One of the first things to think of is how you want people to associate you with the products and services you offer.
The difference between corporate branding and small business is the personal touch. With a large corporation, they have tons of people working for them, so they can't really individualize their brand from
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